The Museum of Happiness is bringing Londoners the perfect antidote to the January Blues. The Winter Happiness Festival launches on Blue Monday itself, officially the most depressing day of the year, and 24,000 giant white balls will play a starring role.
The Museum of Happiness launched in Spitalfields Market in January 2016, where more than 7000 people visited their 3-day Pop Up which included a silent disco, dance classes, mindfulness sessions and a massive Ball Pit. The giant Ball Pit, named JumpIn! by strategic brand strategy agency Pearl Fisher, proved such a success that the Happiness Team has reprised the JumpIn! for the Festival.
Holding 24,000 pure white balls, and standing almost a metre high, the Happiness Team are offering the Ball Pit for 4 weeks during the Winter Happiness Festival, which is taking place at the Museum of Happiness on Hanbury Street, just off Brick Lane in East London. Visitors can book a 15-minute slot with the option of booking the entire pit for their group of friends, plus there’s even the option for businesses to book the pit for a team happiness meeting!
Additional events include free talks from influential speakers from the happiness world, yoga, mindfulness, plus a gratitude tree where visitors can share what they are most grateful for. You can even have a go at some mindful colouring in, and dispose of unhelpful thoughts and attitudes in the ‘Let It Go’ bin!
Although the aim of the Winter Happiness Festival is to encourage fun and play, there’s a bigger issue at its heart. While a new year brings hope, it can also bring anxiety, one of the biggest causes of mental distress and depression. Owner of The Canvas Café, Ruth Rogers, explains the importance of events like this, and their greater impact:
“Research has proved that adults need play and relaxation to boost their mental and emotional health. London can be a disconnected place, which is why The Canvas Café and the Museum of Happiness are dedicated to providing a space for our community to feel welcome, to connect, and to have fun.”
The Museum of Happiness co-founder, Shamash Alidina, adds:
“Winter can be a particularly depressing time in London. We’re not here to force you to feel happy...but we want to create a space for you to meet with other friendly Londoners, reflect on what is going well in your life, savour the moment and have a bit of fun along the way. And who knows, you may just find yourself feeling a bit more upbeat too!”
The Winter Festival opens on 21st January and runs for 4 weeks. Sign up your email on our home page to receive a Ball Pit ticket link sent to you at 6am on Monday 16th January. Book your slot and say balls to Blue Monday.
The complete Winter Festival programme will also be sent by signing up to the Museum of Happiness mailing list on 16th January.
About the Canvas Café-Museum of Happiness partnership
The Museum of Happiness at the Canvas Café is the first of its kind. Since then, happiness hubs, all aligned with global charity Action for Happiness, have popped up all over the UK and beyond, and the concept is set to expand globally in 2017.